B2B SaaS sharing case studies
Case study posts perform better with custom artwork than with the default link unfurl. Render with the case study client name, the headline metric ("3x faster onboarding", "70 percent cost reduction"), and your accent_color, then attach to the LinkedIn post that links to the case study page. Halberd Software publishes 4 case study posts per quarter through this flow, and click-throughs to the case study page run roughly 2.5x the rate of plain link posts.