Pinterest Pin Generator

Build vertical 1000 by 1500 Pinterest pins from a title, an image, and a brand colour.

The Pinterest Pin Generator builds vertical 1000 by 1500 PNGs at the 2:3 aspect ratio Pinterest recommends for standard pins. The format dominates the Pinterest feed on both mobile and desktop, and the same render also works as an idea pin or as a video cover when posted to a Pinterest business account. The output is a hosted PNG URL that you can pin directly through the Pinterest API or download and upload manually.

Pinterest sits in an unusual position among social platforms because it functions as a search engine more than a feed. Pins that surface in Pinterest search continue driving traffic months or years after they are first posted, which makes the per-pin design effort more rewarding than on platforms where content turns over in hours. The generator exists to make that per-pin effort cheap: render a pin per blog post, per recipe, per product, per article, and the cumulative organic Pinterest traffic compounds over time without anyone designing pins by hand.

Sample output from the Pinterest Pin Generator

How it works

  1. Set the title and any supporting text

    Drop the pin title into the main field and any supporting text (the category, the reading time, or a short hook) underneath. The renderer sizes the title to fill the upper half of the pin in a bold large weight, which is what reads at thumbnail scale in the Pinterest search results.

  2. Add a base image or background

    Upload a base image (a product photo, a recipe photo, a blog header) or pick a solid colour or gradient background. The image fills the lower half of the pin behind the supporting text, and the renderer handles the masking and the overlay automatically.

  3. Pick the layout

    Choose between title-over-image (title fills the top, photo fills the bottom), full-width title with corner photo (title dominates, photo accents), or split (title and photo side by side in vertical stacks). The presets cover the layouts that test consistently well in Pinterest engagement studies.

  4. Pin from the hosted URL

    Copy the hosted CDN URL and pin it directly to the relevant board through the Pinterest API or the Pinterest web interface. Pinterest stores the pin internally, so the original URL is the source for the first pin and the pin lives on Pinterest from there.

When to use it

Blog post pins for traffic generation

Editorial sites that target Pinterest as a traffic source benefit from a pin per blog post. Render at publish time with the post title and a relevant image, pin to the relevant board, and the pin continues driving traffic to the post for months as it surfaces in Pinterest search results.

Recipe pins for food blogs and meal sites

Recipe sites are one of Pinterest's strongest categories, with cookery searches driving substantial inbound traffic. Render a pin per recipe with the recipe name, the cuisine, and the cooking time, and the pin acts as a permanent route from Pinterest search into the recipe page.

Product pins for direct response

Ecommerce brands that sell on Pinterest benefit from pins that show the product clearly, name it, and surface the price or a key selling line. Render a pin per SKU, pin to the relevant category board, and Pinterest's shopping surfaces pick the pin up as a candidate for Product Pin display.

Tutorial and how-to pins for DIY and craft sites

Tutorial pins are the workhorse format for DIY, craft, and design blogs, with strong save rates and durable traffic value. Render a pin per tutorial with the project name, the difficulty level, and the time required, and the pin surfaces consistently in Pinterest searches for that project category.

Infographic-style pins for B2B content

B2B publishers that produce data-rich content benefit from pin formats that hint at the underlying analysis without giving everything away. Render a pin with a headline statistic or a chart preview, link to the full piece, and Pinterest drives qualified traffic to the analysis page from a surface most B2B teams ignore.

Examples

Title over photo with brand band

Bold title in the upper third with a brand-coloured band, photo fills the lower two-thirds, brand logo lower-right. The default for blog post and recipe pins.

Title over photo with brand band, an example from the Pinterest Pin Generator

Photo-led with overlay caption

Full-bleed photo with a translucent title overlay across the lower third. Suits travel, product photography, and visual-led categories.

Photo-led with overlay caption, an example from the Pinterest Pin Generator

Stat-led infographic pin

Brand-coloured background with a large headline statistic, supporting text underneath, and a small source line. Built for B2B and analytical content.

Stat-led infographic pin, an example from the Pinterest Pin Generator

Tips

Always render at 2:3 vertical

Pinterest crops or downranks pins that deviate from the 2:3 aspect ratio, and the 1000 by 1500 dimension is what every internal Pinterest study recommends. Square and landscape pins exist but perform worse, so stick with vertical 2:3 for every standard pin.

Set bold readable text at the top

Pinterest users scan the feed at speed, and the type at the top of the pin is what registers in the half-second the user spends on each result. Set the type bold and large, use high contrast against the background, and put the strongest line first.

Pin to multiple boards over weeks

A single pin can be pinned to multiple boards over time without Pinterest treating it as spam, which is how high-performing accounts compound their distribution. Pin the same URL to three or four relevant boards across the first few weeks after publishing, and the cumulative impression count outperforms a one-and-done post.

Write the title for Pinterest search, not for site SEO

Pinterest search behaves more like a query engine than a feed algorithm, so titles that include search-style phrases (the noun, the descriptor, the modifier) outperform titles that read as headlines. "Easy weeknight pasta recipe with garlic and lemon" wins over "The pasta dish I make every Tuesday" on Pinterest, even when the second wins on the blog.

Use rich pins for blogs, products, and recipes

Rich pins pull metadata from the linked page (price for products, ingredients for recipes, headline for articles) and display it on the pin natively. Set up the open graph or schema markup once on the linked pages, claim the site through Pinterest, and every pin from the site picks up the rich treatment automatically.

Frequently asked questions

What size should a Pinterest pin be?
Pinterest recommends 1000 by 1500 pixels at a 2:3 aspect ratio for standard pins. Idea pins use a 9:16 ratio at 1080 by 1920, which matches the Instagram Stories format. For nearly all marketing use cases, the 1000 by 1500 standard pin is the format to render.
How often should I pin the same URL?
A single URL can be pinned to multiple relevant boards across a span of weeks without being treated as spam. Most high-performing accounts pin a given URL three to five times in the first month after publishing, spread across boards, and then less frequently after that. Pinning the exact same image to the exact same board repeatedly does get flagged.
What are idea pins?
Idea pins are Pinterest's native multi-page format, similar to Instagram Stories or Reels. They render at 1080 by 1920 (9:16 vertical) and support multiple pages, video, voiceover, and on-pin product tagging. Standard pins still drive most of Pinterest's search traffic, but idea pins surface in different feed positions and reach different audiences.
Should I include text or just a photo?
Pins with prominent text consistently outperform photo-only pins across nearly every category, because Pinterest users scan the feed and text registers faster than visual recognition. The exception is highly visual categories (fashion, interior design) where the photo carries the proposition without needing a caption. For most other categories, prominent text wins.
How do rich pins work?
Rich pins pull metadata from the linked page automatically and display it on the pin. Article pins show the headline and author, product pins show the price and availability, and recipe pins show the ingredients and serving size. Setting up rich pins requires claiming the site through Pinterest and adding schema markup or Open Graph tags to the linked pages, after which Pinterest applies the rich treatment to every pin from the site.
Can I generate pins through the Pinterest API?
Yes, Pinterest exposes a Pins endpoint that accepts a hosted image URL and the pin metadata (title, description, board, link). A typical setup renders the pin through this generator at publish time and immediately posts it through the Pinterest API to the relevant board, which removes the manual upload step.
Why does Pinterest still matter compared to Instagram or TikTok?
Pinterest functions as a search engine, which means pins continue driving traffic months or years after publishing. Instagram and TikTok content typically peaks within days of posting and then decays. For evergreen content (recipes, tutorials, product pages, blog posts), Pinterest's long tail is more valuable per piece of content produced than the short burst of attention from feed-driven platforms.

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Build it into your own product

The Pinterest Pin Generator runs on the HTML to Image API. Call the same renderer from your own code with a free account. 25 renders a month on the free tier. See the pricing page for higher-volume plans.